This is visual identity and communication created for the 23rd French Film Festival in Málaga. During the festival over 20 selected films will be screened with various intentions: the development of cultural connections between France and Spain, the advancement of the modern French cinema, the popularisation of the modern French culture and art, the discovery of new frontiers and uplifting the image of France abroad.
For the graph, we have used an illustrative composition where the colors are the protagonist for the scene. We open the window to the French cinema with a fresh take and young. The metaphor of the screen, which is viewed as a window in Paris, merges three realities, the city, the cinema and the spectator’s gaze.
You can also take a look at this project in our Behance