Branding, packaging & product conceptualization for Lukas Layton
Lukas Layton, a young singer from Ubeda (Spain), got in touch with us to change his branding. He wanted to leave the image of his las two albums behind and take a leap towards something more positive and energetic.
We created a dynamic brand identity using some lettering techniques that added attitude and singularity to this project.
The five songs from the EP were illustrated by using simple icons and customised lettering. This also helped to design and to conceptualise the press kit, in which we included tattoos and pins —unusual objects which would catch the attention of their recipients. We took good care of the finishing touch of this project, since we knew this would be essential to bring Lukas closer to his audience.
The album reflects his dynamic character perfectly and gets reinforced with a special edition that includes five differents handmade serigraphies with motifs related to the songs in each of them.
That’s how we create a universe of colour, where Lukas wraps our senses and take us to a fearless place: the bright side of our dreams.
You can also take a look to this project in our Behance.
Client: Lukas Layton