Formula 1 by Estudio Santa Rita

SPAIN GRAND PRIX OF FORMULA 1

Client
Circuit of Catalonia
Year
2019

Agency
Fuego Camina Conmigo

Illustration
Estudio Santa Rita

From the inspiration from the rich history and legacy of the Montmelo Circuit, seamlessly merging it with the grandeur of the 70-year-old Formula1 championship. The centerpiece of the poster features the legendary McLaren, famously piloted by Ayrton Senna, that trails closely behind a new and modern Ferrari 2020 in a thrilling chase. Showcasing the captivating juxtaposition of past and present.

The backdrop of the composition showcases the shining city of Barcelona, adorned with its iconic architectural landmarks. These renowned structures serve as a testament to the captivating blend of urban charm and racing fervor that permeates the Spanish Grand Prix.

To encapsulate the exhilarating velocity and intensity of the competition, the illustration is skillfully imbued with a dynamic aesthetic. This approach effectively captures the essence of the race, conveying the pulsating energy that permeates the track.
The objective behind this campaign is to pay homage to the remarkable three decades of the Montmelo Circuit and the seven decades of Formula 1 history. It is a testament to the sport's enduring legacy, the exceptional drivers who have graced the track, and the unforgettable moments that have shaped the very fabric of Formula1.

We intend to encapsulate the essence of the circuit and the sport itself through this artwork. By seamlessly the timeless allure of Ayrton Senna's McLaren with the modern sophistication of a contemporary Ferrari, we aim to evoke a profound sense of reverence for the legends of the past, as well as a deep appreciation for the cutting-edge technology driving the sport in the present era.

The stands of the Circuit de Barcelona • Catalunya

Ayrton Senna McLaren MP4-6 1991

Mclaren F1 2020

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